![]() Engagement rate – LinkedIn calculates this for you by adding the number of interactions, clicks, and new followers acquired, divided by the number of impressions the post receives.CTR is a metric shown as a percentage that divides the number of clicks your post receives by the number of impressions it got Clicks – Measuring this will tell you if your CTA is working.Reactions, comments, and shares – These are metrics that gauge engagement.Impressions – This is the total number of times your LinkedIn update is visible for at least 300 milliseconds.However, tracking all of them is inefficient and cumbersome. There is a robust set of metrics to track across several social platforms. Talent brand analytics – Super admins who manage career pages can access additional information like LinkedIn post analytics and LinkedIn profile analytics.Look at numbers like the quantity of recommendations made for employees connected to your brand’s LinkedIn page, or the number of comments by LinkedIn members on employee posts. Employee advocacy analytics – It’s helpful to understand how your firm’s own employees are interacting with your page and content.This data shows you who is visiting your page so that your firm can spot patterns and tailor its updates to those visitors. Visitor analytics – These numbers are similar to follower analytics, but display information on people who aren’t loyal to your firm just yet.You can find data about your followers’ location, job, seniority, industry, and company size. Better understanding your followers will help you to tailor your messaging and reach them more often. Follower analytics – These metrics tell you who is interacting with your page content and updates.The findings will help you to alter your posting schedule or change the type of content you publish. Update analytics – Use this information to see how effective your LinkedIn updates are, whether your followers find them engaging, and overall trends and patterns.These metrics give you a good idea of who is interacting with your page and how. Note that this information is only available to page admins. Then, open up the LinkedIn company page you manage. To start working in your LinkedIn analytics dashboard, log in to your LinkedIn profile. If you’re using multiple social media tools, then it may be more efficient to use software that can track all of the metrics in one place. You can track LinkedIn analytics directly in the platform, or by using third-party tools like HubSpot. In this post, we’ll talk about the LinkedIn analytics legal marketers should track, and how to use them. Tracking your LinkedIn analytics offers a way to qualify your social media efforts and improve overall ROI and reach. If your firm is using the platform, you need a reliable way of understanding what’s working (and what’s not) in order to optimize your strategies. LinkedIn is an essential tool for legal marketers.
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